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Company details

E.l.f. Beauty Inc. is a renowned player in the cosmetics and personal care industry. The company specializes in creating high-quality, affordable beauty products including cosmetics, skincare, and personal care items. Its primary function is to provide consumers with premium beauty products that are accessible at a mass-market price point, setting it apart in an industry often dominated by luxury brands. E.l.f. Beauty is particularly known for its innovative approach to beauty product development and marketing, often leveraging digital platforms and social media to engage with a younger demographic. The company's operations significantly impact the retail sector as it distributes its products through major retailers, e-commerce platforms, and its own direct-to-consumer channels. Within the financial markets, E.l.f. Beauty Inc. is recognized for its robust growth and strategic positioning within the competitive beauty industry, reflecting changing consumer preferences towards cost-effective and cruelty-free beauty solutions. Founded in 2004 and headquartered in Oakland, California, E.l.f. Beauty continues to expand its market presence and influence industry trends with its commitment to inclusivity and sustainability in beauty.