When analyzing a company’s financial performance, two crucial metrics often come into play: Return on Equity (ROE) and Return on Invested Capital (ROIC). These ratios help investors understand how efficiently a company is using its capital to generate profits. While both metrics are essential for evaluating profitability, they focus on different aspects of a company's financial health. In this article, we will explore the differences between ROE and ROIC, how to calculate them, and when to use each one.